Pacific Retirement Services

  • Senior Living Marketing/Sales Counselor

    Job Location US-WI-Middleton
    Job ID
    Location/Org Data : Name
    Middleton Glen
  • Overview

    Middleton Glen is an independent living retirement community conveniently located in the premier Middleton Hills neighborhood, within walking distance to shopping & dining and only eight short minutes from the State Capitol in Madison


    We are currently seeking a Senior Living Marketing/Sales Counselor to assist with building relationships with qualified prospective residents to help guide them through the sales process and find creative ways to overcome objections through mutual discovery and agreement. The position’s primary objective is to lead these prospective residents to secure residency in the community, thereby helping the community achieve budgeted census goals.  This position is also responsible for responding to questions, provide information, and resolve concerns of persons interested in becoming residents.   Will assist new residents through all phases of moving to the community, while ensuring the overall quality of resident admitting procedures. Must maintain a well-groomed, professional business appearance at all times while on duty.


    • Sells using a relationship based sales process: conducting discovery and listening to qualified prospective resident’s needs, wants and concerns; personalizing sales approach to each individual prospective resident according to their unique personality and buying style.
    • Contributes to community census by qualifying leads, managing a pipeline of prospects, conducting sales activities, recording notes Customer Relationship Management (CRM) software, receiving deposits and moving-in new residents.
    • Self-driven daily activity management: scheduling and completing of activities and accurately recording their completion utilizing the community’s CRM software; Activities include calls in and out, emails in and out, sales tours, sales meetings and more; demonstrates tangible results of sales activities. 
    • Awareness of competition and other market factors that influence prospective residents’ decision making; displays practical application of competitive and market information in daily sales efforts.
    • Documents and communicates feedback from prospective residents, both positive and constructive, in a way that enables and enhances future decision making.
    • Collaboration with team members on the Sales and Marketing Team and the greater interdepartmental teams; participating in one-on-one sales meetings.
    • Participates in one-on-one coaching, ongoing training and skills development and is an active participant in ongoing professional development; Recognizes areas of product improvement according to customer feedback and industry trends and offers ideas on how we the product can be improved.
    • Producing routine reporting that empowers sales activities and provides valuable information about customer preferences and objections.
    • Ensures accurate and complete documentation throughout the sales and transaction process.


    • This position requires significant advanced knowledge, usually the result of a minimum of four years of college with a B.A. or B.S. degree in Business, Communication, Marketing or related field, and/or 5-7 years’ experience in this field.  Sales experience, with knowledge of senior living industry strongly preferred.
    • Public relations skills highly desired
    • Retail sales experience is a strongly preferred
    • Must be able to perform all sales related duties as requested by Director of Marketing or Executive Director.


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